The GOALL Origin Story: The Why

GOALL was born out of conviction—a deep belief that the traditional retirement system is broken, and that American workers and businesses deserve a better way forward.

After watching countless families and companies pour into outdated 401(k) plans—only to be met with rising taxes, market losses, limited control, and no protection when it mattered most—we knew something had to change. We saw employees facing retirement full of uncertainty, and employers frustrated by limited options that fail to retain or reward their people meaningfully.

That wasn’t acceptable.

Why GOALL Is Uniquely Qualified to Solve the American Retirement Crisis

The American retirement system is failing. Taxes are rising, market volatility is growing, and traditional plans like 401(k)s leave families exposed, unprotected, and uncertain about their future. Most financial institutions offer more of the same—risk-heavy strategies that push the problem down the road.

GOALL is different. And that difference makes us uniquely qualified to lead this change.

Here’s why:

• We created a new model— not a tweak or workaround, but a total reinvention of retirement planning that puts protection, portability, and tax efficiency first.

• Our plans are built to last—with permanent death benefit protection and living benefits employees can access during life, even when facing life’s risk like terminal, chronic, and critical illness—even Alzheimer’s.

• We focus on both sides of the relationship—offering true win-win solutions for employers and employees, improved hiring, increasing retention, satisfaction, and financial stability for both.
• We’re mission-first, not money-first—driven by faith, servant leadership, and Kingdom impact, not Wall Street profits.
• We empower, not just enroll—educating individuals with personalized strategies that grow safely and stay with them for life.
• We provide true asset protection for life—shielding retirement income and legacy assets from market crashes, rising taxes, lawsuits, creditors, and legislative risk.
• We’re not bound by the system—we're transforming it. GOALL stands outside the old playbook, offering something traditional retirement providers can’t: a purpose-driven, benefit-rich, tax-smart solution that actually works.

GOALL isn’t just another retirement option—it’s an asset protection strategy, a benefits solution, and a faith-driven movement all in one.

In a world of short-term thinking and broken systems, GOALL protects what matters most—for life.

That’s why we’re not just better.

We’re the Category of One.